2. Identifying multiple solutions for the problems
Once you have prioritised the problems, quickly catch-up with your engineering team, design team and sales team and take inputs on what could be the best way to solve these problems. Ideally, in an organisation, a product manager tries to create solutions and pitch the PRDs to the stakeholders to get buy-in, but remember multiple solutions to a problem are always better than a single solution.
Differentiator (D) — How unique is the solution compared to your competitor?
The cost to implement © — The engineering effort needed to build the solution.
Risk (R) — Technology risk, team skill capability risk.
Adoption Barrier (A) — How difficult is the solution to get adopted by your user?
After you have scored your solution against the differentiator factor, the cost to implement it, the risk factors involved, and the adoption barriers, use the following formula to identify the solution which could gain higher priorities in your roadmap,
( S + E + D) — (C + R + A). Higher is better.
Always consider users’ persona while prioritizing a solution
Always keep in mind for whom you are building a solution. In B2B SaaS business, there is never a single persona to whom you are developing the product. Following are the multiple personas,