April 17th, 2018

Fortune 500 Product    Roadmap Prioritization Insights 

After going through a few sets of case-studies, I derived a prioritization framework for road mapping which would guide a team to reduce the risk of building unwanted feature over the most valuable solution in your roadmap while being on time.

The primary goal of a product manager is to align development effort with business goals and a product roadmap becomes a crucial guiding document in this process.

Ideally, a roadmap is sketched by first identifying the problems, prioritizing the solutions, and defining the success for every single solution.

1. Recognizing the problems

Before you start with your product road mapping, as a product manager you should proactively or reactively listen to your ideal customer to identify their problems.

In a typical B2B SaaS companies, the best channels to identify customers’ problem is to take input,

Once you have identified the problems, prioritising them depending on,

2. Identifying multiple solutions for the problems

Once you have prioritised the problems, quickly catch-up with your engineering team, design team and sales team and take inputs on what could be the best way to solve these problems. Ideally, in an organisation, a product manager tries to create solutions and pitch the PRDs to the stakeholders to get buy-in, but remember multiple solutions to a problem are always better than a single solution.

After you have scored your solution against the differentiator factor, the cost to implement it, the risk factors involved, and the adoption barriers, use the following formula to identify the solution which could gain higher priorities in your roadmap,

( S + E + D) — (C + R + A). Higher is better.

Always consider users’ persona while prioritizing a solution

Always keep in mind for whom you are building a solution. In B2B SaaS business, there is never a single persona to whom you are developing the product. Following are the multiple personas,

While prioritising a solution, always make sure it fits well across all the persona mentioned above.

Considering the stage of a product while planning a solution

If a product is in its growth phase, then the focus should be on features/problems that bring in more customer acquisition . In scaled business phase, a product manager should concentrate on features/problem that retains the customers and reduces the churn.

3. Showtime

Once you have scored and prioritized the solutions

Ultimately, a roadmap has to be like The Bhagavad Gita or The Bible for your product, which should help to compete with the best and retain a competitive edge in the industry.